WHY IMPROVE?

There is no other media in the marketplace which matches the uniqueness of Improve. Sure, there is a plethora of home improvement magazines, gardening, and interior design publications, but there is no other form of media that just caters to the window industry, targeting the consumer. How many of your customers will google search a local window company when looking for new windows? The search results are endless, tedious and confusing! By downloading a free magazine, completely dedicated to our industry, the consumer has all the resources at hand, in one place, displayed in a positive and professional format. When browsing our appealing case studies and being able to see amazing extensions in situ, the consumer can then click straight through to the company that provides the products. Not only do we reach the consumer, Improve Magazine is also delivered to architects and specifiers across the UK, helping get your products in front of the companies who will advise the homeowner on their ultimate decisions.

PUBLISHER’S  STATEMENT

“Now, more than ever, homeowners are looking at how to improve their homes. With holidays off the agenda for the foreseeable, consumers are more than likely to spend their cash elsewhere, and as consumer research trends suggest, this will be on extra living space, gardens, home offices and home improvements.

“Having spoken to many of you during lockdown and post lockdown, consumer inquiries are higher than ever. Now is the time to get your company and products in front of this receptive audience! You don’t need to have the facility of selling direct to consumers, leads can be passed onto installer networks, and probably the most important thing is to ensure your brand is seen and your products are specified. “Improve Magazine is aimed to educate the end-user about all things windows, doors and conservatories, whilst generating results for our advertisers. An important part of our aim is to quell the negative image of the window industry, by highlighting to the consumer, the high level of professionalism within it.

“The way people access information has changed drastically over recent years and companies often struggle to keep up with ever-changing formats and social media advertising. Improve was born from the idea of bringing consumers and suppliers together, in a simple format that everyone can interactive with. Readers will be inspired by the latest projects and case studies, guided by industry experts who can help turn their dreams into reality. Improve Magazine will reach the ever-elusive consumer within the comfort of their own homes, using familiar social media platforms and using their own Google searches to provide relevant content whilst in a ‘buying mode’.

Christina Shaw

Publisher

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